VERONICA WOODRUFF is a writer, speaker, and entrepreneur based in Pemberton, BC, on Lil̓wat Nation territory. With a background in environmental science and leadership, her work spans disaster risk reduction, climate action, and social change. While she has published several academic and media articles, Blind Drunk: A Sober Look at Our Boozy Culture is her debut book that uses memoir to examine the culture of alcohol consumption in North America.